Gartner urges firms not to shelve their green ambitions

The firm warned that such activity would lead to false economies, and advised firms that a green roll out would save money in the near to long-term. “Faced with an economic downturn, many organisations tend to cut back on soft programmes — such as green efforts — as a cost saving measure,” said Steve Kleynhans, research vice-president at Gartner. “However, companies need to pursue these low-risk initiatives as they often provide quick returns that are especially attractive in a cost-cutting environment.”

“Green PC initiatives typically do not add significantly to ongoing operational costs, and the small upfront costs associated with them are usually easily recovered 12 to 18 months after the programme begins,” Mr. Kleynhans added.

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